Perrier water arrives in India with Hindustan Liquids as its official distributor

September 27, 2016

World’s top naturally carbonated water brand- Perrier, will soon be available in India. Hindustan Liquids Pvt. Ltd. have the honour of being its official distributor in the country. The brand will be made available in the major Metro cities like Hyderabad, Mumbai, Chennai, New Delhi, Bangalore and Goa.

The initial launching phase of the brand in the country will be supported by its brand ambassadors along with the channel activation teams.

Vikram Dhall, the Managing Director of Hindustan Liquids, says “The addition of Perrier Water to the Hindustan Liquids portfolio of brands demonstrates the capability of the business to help global brands secure license agreements in India and, more importantly, the strategic and operational infrastructure to grow such iconic brands with a sustainable and responsible footprint.” He also expressed his enthusiasm towards the prospect of partnering with the team at Bar Back Collective and Nestle Waters.

The brand’s main focus will be on booking distribution in as many hotels, cafés and restaurants in the major cities as possible. Dhall claims to have had a deal with big names in the hotel industry of the country. The list includes names of the top players like, Taj Hotels Resorts and Palaces, Marriot, Hilton, Leela and ITC group of hotels.

With the classic Perrier glass bottle, already a part of the Hindustan Liquids Portfolio, the company will be launching a new slim can version, later this year. This strategy is expected to boost the on-trade and off-trade sales of the product.

The company is also looking forward to organising a major brand awareness campaign towards the end of this year. This campaign will include different events to help consumers on how to enjoy the Perrier water at any time of the day with a range of signature serves, from sophisticated non-alcoholic cocktails to different healthy thirst quenching drinks.

Currently, Perrier is served in over 140 countries and is globally renowned for its rich taste.

 

September 27, 2016

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