French fashion brand Longchamp enters India targets Tier II cities

October 01, 2016

French luxury lifestyle brand, Longchamp, is an internationally renowned fashion brand with over 300 exclusive stores across the globe and retailing from around another 1500 points of sale. Longchamp, having recently set up their store in New Delhi’s DLF Emporio, has become a new comer in India’s fast evolving luxury market.

DOIT Retail Brands has the honour of being the master franchisee for the company in India. The founder & Director of DOIT Retail Brands, Radha Kapoor, talked about the French company’s plans for making a name for themselves amongst the Indian consumers, in an exclusive conversation with Images Retail.

According to her, Longchamp, not being a super high-end luxury product, is very well positioned for the Indian market, as it falls right in between the premium and the luxury categories. The USP of the brand is said to be the price at which the products are available. “The USP of the brand is its unique pricing, so from the customers’ point of view they are buying luxury with a very affordable price tag”, she said. Their iconic range- Le Plige – has a base price of around Rs 8,000- 10,000; the leather products are priced at Rs 25,000 and above.

The brand is rather particular about choosing their stores’ locations. As of now, the company is focusing only on luxury shopping centres, which in India, are limited in numbers. Currently, the company is focusing on scouting a suitable location in Mumbai for opening their second store.

She also believes that the tier II areas of the country have a numerous amount of untapped potential. The company is aiming at capturing that potential in the future. “We are hardly few months old and already have start getting calls from all from different cities like Jaipur, Goa to our store, seeking enquiry related to our product”, she added.

October 01, 2016

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