Amazon Prime Videos launches in India

December 22, 2016

After introducing Amazon Prime in India that offers the users to have guaranteed one to two-day delivery at no additional cost which became a major success in the country, Amazon is ready to launch Amazon Prime Video that will offer an Internet video on demand service developed and operated by Amazon.com It offers television shows and films for rental or purchase and as part of Amazon's Prime subscription.  It will also offer local content along with Bollywood movies to original web series and kid’s content on a subscription which is priced at Rs 499 annually. Amazon said it will bring latest Bollywood releases to the application in unlike Netflix which has relied more on its international content here. Netflix that entered the Indian market in the start of the year has a higher subscription charge and provides more international content than local content.

Amazon is working with production companies in the India to offer local content to the viewer. Amazon & Vishesh Films have announced a long-term agreement with Prime Video, along with Karan Johar's Dharma Productions, and Bhushan Kumar's T-Series for their entire existing and upcoming movies. Amazon had also signed content deals with Green Gold Animation (Super Bheem, Chhota Bheem and Mighty Raju) and TV Asahi Corporation (Doraemon, Shin Chan, and Ninja Hattori) for kids' content, and Tamil Nadu's V Creations for its super hit films including Kabali and Theri.

To stream from a desktop or laptop user needs to point their browser to Amazon.com and sign into your Amazon account. Then scroll over to “Your Prime” in the top right corner. Other users can use Amazon Prime Video on their phone via application.

Industry observers say Amazon has set aside $300 million close to Rs 2,000 crore, for content in India, which is higher than annual programming budgets of top 3 Hindi general entertainment channels put together.

December 22, 2016

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