Uber is entering India's food delivery market through UberEats

April 19, 2017

San Francisco-based, one of the world’s biggest cab aggregator company Uber is all in position to enter food delivery market of India with UberEats in the second quarter of this year. The service will be launched in six cities (Bengaluru, Hyderabad, Pune, Mumbai, Chennai and Gurugram) by the end of the year. 

The company is currently in the process of gearing up. UberEats will work in India as a separate operation and the team behind it will be different from the ridesharing app. It will be headed by Manan Javeri, ex- McKinsey executive who joined Uber in 2015 and he will report directly to Uber's Asia Pacific head Allen Penn. Uber have started on-boarding restaurant partners and will charge between 25 to 30% commission on every delivery. This is much higher than what its competitor charges. 

"We are currently in the process of setting up a team dedicated to the UberEats business in India, this includes internal transfers, primarily experts in marketplace management as well as external hires. From a hiring perspective, we are looking at bringing some of the best talent in the restaurant industry, including successful entrepreneurs, people with experience in logistics management and various other aspects of the food delivery business," said Penn. 

The service was first launched in San Francisco in 2014 and has grown to 62 cities globally mainly in the Americas, Europe, Australia, Southeast Asia, Dubai.

Earlier uber's India competitor Ola had also launched its food delivery service Ola Café in April 2015, but closed it down a year later because of tough competition from other food delivery apps. 

Food delivery service market in India is very competitive. Even though the service is coming in a little late when its other competitors like Swiggy, Zomato, Foodpanda have already settled in India but we will still be looking forward to see if the company can emerge out as a winner in this field also as it has already set its benchmark as one of the prominent startups of India.

April 19, 2017

© 2015 India Representation Co. All rights reserved.Designed by webfries