Nokia and BlackBerry soon to re-enter Indian smartphone market

May 06, 2017

The Owners of Nokia and BlackBerry are going to invest Rs200 crore each to re-enter the Indian smartphone market trying to capture a significant share in the Indian market.

Finland based, HMD Global, which has the Nokia brand licence, will launch its re-designed Nokia 3310 mobile phone by May-end.  Further to this, the company is also planning to launch its three smartphone models. HMD will manufacture Nokia's upcoming phones for ten years in a row in partnership with Foxconn and will invest a minimum of $500 million in marketing in the first three years.

"HMD Global has been established so as to provide a focused and independent center for a full variety of Nokia feature phones, smartphones and tablets. HMD's new smartphone and tablet portfolio will be based on Android, uniting one of the world's iconic mobile brands with the leading mobile operating system and app development community," Nokia had recently said in a statement.

HMD Mobile India vice president Ajey Mehta said  that the company plans to rope in over 400 distributors who can reach out to different parts of the country and set up 300 service centres. They are also planning to setup exclusive brand stores. 

Optiemus Group, which owns the Blackberry brand license in India, will also be investing Rs 200 crore to relaunch the brand in the country.  One BlackBerry model will be launched next month at sub-Rs40, 000 and another in July priced sub-Rs 20,000.

The chairman Ashok Gupta said that “initially the company will target enterprise customers and selling through retail chains before expanding its presence in the market. The company will launch BlackBerry through 4,000 retailers which include the retail chains and even the premium neighbourhood stores. We are expecting Rs2, 000 crore sales in this fiscal”. 

Samsung and the Chinese phones together control more than 50% of the Indian smartphone market. Both companies are trying to make a bigger mark in a global smartphone market that’s still largely dominated by Apple, Samsung, Oppo, Xiaomi etc.

May 06, 2017

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