Apple sees India as a growth opportunity

May 15, 2017

India is a massive sales growth opportunity for Apple. The US tech giant, Apple’s CEO Tim Cook said that the 4G roll out in India is the fastest he has ever seen in the world and it will help Apple to grow in India soon.

Cook said, “The 4G network investment really began rolling in a significant way toward the last quarter of last year. But they are moving fast. They’re moving at a speed that I have not seen in any other country in the world once they were started, and it is truly impressive. And so we believe, particularly now that the 4G infrastructure is going in the country and is continuing to be expanded, that there is a huge opportunity for Apple there. And so that and the demographics of the country is why we’re putting so much energy there”.

Indian Market has set a new record to sell Apple product in March quarter. Apple’s sales numbers have climbed in India. The company’s sales grew in double digits in India. However Samsung is ahead of Apple and it has been battling Samsung for the top position in the market.

“We set a new March quarter record for India, where revenue grew by strong double digits. We continue to strengthen our presence across the whole system and we are very optimistic about our future in this remarkable country with its very large, young, and tech-savvy population, fast-growing economy, and improving 4G network infrastructure,” Cook said.

At present, Apple is focusing its efforts in the country on retail, manufacturing, and research & development. The US based company already has an R&D facility in Hyderabad which focuses on developing Apple’s maps. Apple has also planned to set up a manufacturing plant in Bengaluru.         

India is the third largest smart phone market in the world after China and USA.  According to the Cook, India’s young and rising income levels will be the reason of growing India. This makes India one of the major countries for the tech giant to grow further.  Cook is confident about the company’s future in India because of its fast growing economy and improving 4G network infrastructure in the country. The company is planning to start Apple owned stores in India.

 

May 15, 2017

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