Australian brand Kevin Murphy enters Indian Market

June 08, 2017

In association with its franchise partner Headstart, Australian hair care brand Kevin Murphy has entered into the Indian market. Headstart International has more than two decades of experience in the industry and it has lead successful launches and distribution of a wide range of brands such as Jaguar, ColorpHlex, Kinetics, Supersilk, Essence etc.

Australian stylists, Nathan Gorman (Design Director and Head Master, Asia Pacific and Middle East) and Wade Blackford (Style Master and Primary Educator, Asia Pacific and Middle East) recently launched the brand in Delhi and Mumbai. During the launch both the stylists will be shedding light on the product’s benefits. They will also be showcasing the expert styling techniques that they rely on.

"Getting to know the market is very vital to brand Kevin Murphy. We believe that fashion is becoming quite global but we also believe that each market has its own idiosyncrasies that we need to understand to provide better service," Blackford said. Further to this he added that this is my third time coming to India and I have noticed in this amount of time that when I've gone out for dinners that a lot of women have gotten shorter haircuts and layers in their hair. So it's not about long straight hair all the time.

Founded by globally renowned stylist, Kevin Murphy, the main focus of the brand is to deliver good performance, inducing strength and promoting longevity. With a presence in over 40 countries, its products are sulphate-free, paraben-free and cruelty-free and its products have received numerous awards worldwide for this.

India is an exclusive market where people want to express who they are through how they look. "I think each nation is very unique and has its uniqueness but also in India and the world there is a concept of individual styling where people want to express who they are through how they look. For example, someone might be an Indian woman but she would like to express herself as a different version when she goes out, stays at home and so on. And this is becoming more and more important nowadays," Gorman said.

 

June 08, 2017

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