Not only Chinese companies are in news for launching new smartphone brands in India this time headlines are different new US based smartphone maker InFocus clearly signals the beginning of an era for the Indian consumers to look beyond the high-end premium Apple to affordable and mid-segment devices from American players.
The truth is that amid 50 Chinese players and several ‘Make in India’ vendors — and not to forget market leaders Samsung and Apple — the space for a new entrant is shrinking.
Two of the US based companies Nextbit and Oregon-based InFocus are dependent on Taiwanese electronics contract manufacturing company Foxconn for their supplies in the Asia Pacific region.
While NextBit has Cloud first Android device Robin for Rs 19,999 (USD 299.46) which comes with 100 GB of free Cloud storage, InFocus has launched a bouquet of smartphones — from affordable to mid-segment range — in India.
India is second big user of Smartphones though market is unpenetrated with just a fourth of the potential population owning a smartphone. And this is where these two US players are looking to make deeper inroads.
Nextbit is a startup backed by Apple, Google and HTC. Robin automatically switches to cloud storage when a user starts running out of space on the device
InFocus Corporation is a privately owned American company based in the state of Oregon. Founded in 1986, the company develops, manufactures, and distributes DLP and LCD projectors and accessories as well as large-format touch displays, software, LED televisions, tablets and smartphones. InFocus also offers video calling services. Formerly a NASDAQ listed public company, InFocus was purchased by Image Holdings Corp., owned by John Hui, in 2009 and is now a wholly owned subsidiary headquartered in Tigard, Oregon.
August 05, 2016