Bridgestone enters two-wheeler tyre segment in India

August 11, 2016

Japanese tyre major Bridgestone Corporation announced foray into Indian two-wheeler tyre segment.

The Bridgestone Corporation is a multinational auto and truck parts manufacturer founded in 1931 by Shojiro Ishibashi in the city of Kurume, Fukuoka, Japan. The name Bridgestone comes from a calque translation and transposition of ishibashi, meaning "stone bridge" in Japanese. Company was founded in 1 January 1931.

Company’s Indian arm Bridgestone India will sell motorcycles and scooters tyres with the launch of NERUN brand across the country.

Bridgestone India Managing Director Kazuhiko Mimura said: “The launch of two-wheeler tyre brand NEURUN is a big leap for us towards achieving our strategic expansion plan of catering to a high volume market and a wider audience reach.”

According to reports entry into ever growing two-wheeler market would facilitate the company in providing a wider product range and services to customers.

August 11, 2016

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