Market Research

To assess the true India opportunity for your business, it’s vital to understand the local market potential, the consumers, the competition, their products, suppliers / vendors, service offerings and pricing amongst other aspects. Thorough research leading to a need assessment / gap analysis is thus vital to accurately measure the opportunity for doing business in India and set achievable goals for your endeavor.



India Representation Co. is born of a leading research group comprising of two firms, Vimarsh Development Solutions and EHI International. Both the organisations have a combined experience of 44 years in the field of primary (both quantitative & qualitative) and secondary research for International and National clients, helping

them get a pulse of India’s 1.25 billion citizens. We have experience of executing demographic surveys with sample sizes running from as low 5,000 to over 2,00,000 across 21 States of India. Our team of experienced market research professionals can design research studies based on key indicators, prepare research tools, define the research methodology, analysis plan and generate detailed yet easy to understand reports which would help you instrategic decision making. We also have experience of panel based research.

We have the ability to swiftly recruit and deploy experienced field teams across all States of India, proficient in India’s numerous local languages and dialects. These teams are trained extensively for every research assignment and made to understand the study objectives and data collection protocol. Our in-house monitoring and quality control team ensures that the data collection process is error free leading to accurate findings. We employ latest technology to ensure high quality data collection including Computer Assisted Personal Interviews (CAPI) with near real time access to data being collected from the field and GPS tracking of data collection teams.

 




The Indian consumers are a diverse lot. 1.25 billion of them are divided across India’s culturally diverse States, speaking different languages, eating different cuisines, celebrating different festivals and following different religions. However owing to rising incomes due to development of India’s economy, spending power has increased significantly and is growing stronger than ever before.

Demand for western products and services, luxury products and experiences is growing across all major cities. The new middle class is massive in number as is the growing high net worth individuals and families. We help organisations understand the psychology of the Indian consumer, what he or she desires and at what price. To accurately place your product or service, you must look at your offering from the eyes of an Indian consumer and we help you in doing just that.



A reliable and good Indian vendor, supplier and partner is indispensable if you want to indulge in sourcing or want to manufacture in India. We assist in defining your partner profile, search for suitable parties, advise you on your decision and help you draft the contract. We also undertake third party verification and due diligence of the vendor/supplier covering various parameters including legal, tax, regulatory, human resource, infrastructure etc.



A proper assessment of the strengths and weaknesses of current and potential competitors is of utmost importance while developing your India strategy. India Representation Company can research your competition in India and create a detailed profile of each of the major ones. These profiles will give you in-depth

information on your competitor’s background, financial strength, products & services, price points, clientele, marketing initiatives and personnel. We can also help you in headhunting and hiring staff from your competitors.

  • News


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    • Samsung invests in India to expand its manufacturing plant in Noida

      June 30, 2017
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      South Korean multinational giant Samsung announced that it will be investing Rs 4,915 crore MORE

    • Relaxed FDI norms lead to entry of 50 global retail brands in India

      June 29, 2017
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      Franchise India has tied up with more than 50 global retailers who are planning to enter India wi MORE

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